Bridging system thinking and human behaviour through Experience Design.

Across EA Sports, Jaguar Land Rover, Walgreens Boots Alliance, Three and more.

Focus

Strategic Product Alignment
Evidence-led product direction
Inclusive Design & Accessibility

About

Great user experiences are created through better decisions, not just better interfaces.

Today I help organisations create products that are more human, more accessible and more sustainable — improving both customer outcomes and business performance.

I believe the future of digital products lies where people, planet and commercial success reinforce one another.

Selected projects.

Resonance: Space to Think

Designed, developed, and App Store published — tactile thought canvas app and product site.

3 Mobile App

Interactive prototype to secure funding.

Mitsubishi Motors UK — Website Redesign

Reimagining a digital showroom that captures clarity, emotion, and the essence of every vehicle.

Train and buses facing the camera — Translink public transport in Northern Ireland

Translink Homepage

Redesigning Northern Ireland's public transport homepage.

Previous clients.

Latest articles

Writing on accessibility, strategy, and digital life balance.

Illustration showing a grid of nearly identical app UIs

Why so many apps feel boring — and what UX can do about it.

Making something usable isn't enough, that's just the starting.

Organise your mind.

A short guide to organising thoughts and ideas with mind mapping.

The next shift in UX.

Designing for digital life balance.