Bridging system thinking and human behaviour through Experience Design.

I solve complex problems by designing meaningful digital experiences powered by storytelling.

15+ years across EA Sports, Jaguar Land Rover, Walgreens Boots Alliance, Three and more.

Focus

Selected projects.

Interactive prototype to secure funding.

Reimagining a digital showroom that captures clarity, emotion, and the essence of every vehicle.

Redesigning Northern Ireland's public transport homepage.

I've worked with various clients.

Experience-led articles on UX, Strategy, and digital life balance.

Making something usable isn't enough, that's just the starting.

A framework that ensures human-centred design.

Designing for digital life balance.